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Xfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal Sneaking In – Adweek

When last we saw someone trying to sneak into Ferris Bueller’s house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school. (Which, of course, he totally was.)

That didn’t work out so well for Rooney, who gets kicked in the face three times by Ferris’ sister (Jennifer Gray) and left to stagger away with nothing to show for his prowling.

So how will it work out for the newest person attempting to infiltrate Chez Bueller?

To be clear, the plot of Xfinity’s newest spot from agency Goodby Silverstein & Partners doesn’t have anything to do with the 1986 comedy classic starring Matthew Broderick, though it does include quite a few callback moments referencing Rooney’s break-in attempt.

This time, we see a young man attempting to reach his girlfriend’s bedroom after her parents have gone to bed. But there’s one obstacle he hadn’t counted on.

“Whether you’re a parent or a teenager, this timeless story is one we can all relate to,” says Todd Arata, svp of brand marketing for Xfinity, in a statement on the ad launch. “And with the xFi app we’ve made it even easier for you to control your home Wi-Fi so surprises like our Romeo here are a thing of the past.”

Admittedly, in a era of video doorbells and app-integrated home cameras, a Wi-Fi alert doesn’t seem like the most effective way to catch a romantic intruder, but it still makes for an easy way to visualize a benefit of the service.

In case you’re wondering which part of suburban Chicago the Bueller homestead is in, sadly that placement was just Hollywood magic. The home is actually in Long Beach, Calif.

This obviously isn’t the first ad to reference Ferris Bueller’s Day Off. Broderick somewhat returned to the character in a 2012 Honda CR-V Super Bowl ad from agency RPA, though he was technically playing himself.

In 2017, Domino’s and agency CPB recreated Ferris’ frantic run home from the end of the movie, this time with Joe Keery, aka Steve from Stranger Things. The pizza brand also hosted a stream of the full movie on its Facebook page that June.

Ad Agency: Goodby Silverstein & Partners
Client: Comcast

Senior Vice President of Brand Marketing & Communications: Peter Intermaggio
Senior Vice President of Brand Marketing: Todd Arata
Vice President of Brand Marketing: Dustin Hayes
Senior Director, Brand and Experiential Marketing: Rose Holden
Sr. Specialist, Brand Marketing & Communications: Victoria Cianciulli

Co-Chairman: Jeff Goodby
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Jim Elliott
Creative Director: Tristan Graham
Creative Director: Felipe Lima
Copywriter: Theo Bayani
Art Director: Miguel Gonzalez
Copywriter: Jonathan Pelleg
Art Director: Jeff Fang

Executive Producer: James Horner
Senior Producer: Tess Kenner
Account Services
Executive Group Account Director: Chad Bettor
Account Director: Rachel Fagin
Account Manager: Lauren Berry
Assistant Account Manager: Sara Jane Stephens

Director of Brand Strategy: John Thorpe
Director of Communications: Meredith Vellines
Business Affairs
Director of Business Affairs: Judy Ybarra
Associate Business Affairs Manager: Stuart Pidrak
Production Company
Company Name: MJZ

Director: Nick Ball
Executive Producer: Emma Wilcockson
Producer: Karen Chen
Director of Photography: Mihai Malaimare Jr.
Production Designer: Jamie Vickers

Editorial: Final Cut
Executive Producer: Suzy Ramirez
Senior Producer: Ana Orrach
Editor: Crispin Struthers
Assistant Editor: Evan Bleustein
Assistant Editor: Dillon Stoneburner

Sound Design and Mix:
Lime Studios
Sound Engineer:  Joel Waters
Assistant Sound Engineer: Enrique Salgado
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan

Company name: The Mill
Director of Production: Enca Kaul
Senior Producer: Erin Hicke
Coordinator: Will Tyler
Coordinator: Sean Tomek
On Set Supervisor: Alex Candlish
VFX Supervisor: Tim Rudgard
2D Lead Artist/ Finishing Artists: Adam Lambert, Tim Robbins, Scott Johnson
2D Artists: Yukiko Ishiwata

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