10.9 C
New York
Sunday, October 17, 2021

Buy now

spot_img

Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video – Adweek

With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which give viewers an up-close look at the devastating effects of major weather events.

This time, the network partnered with State Farm, integrating the insurance company into the segment about hurricane preparation.

Hosted by Weather Channel meteorologist Stephanie Abrams, the video—which first aired this morning—explains to audiences how to best prepare for a hurricane, starting from 48 hours out, up until just as the storm makes landfall. Virtually placed in front of a home, Abrams gives safety and evacuation tips as the weather intensifies around her.

While previous IMR segments have featured more passive brand partnerships—last fall, a segment on how bad weather impacts a quarterback’s ability to throw the football included the SEC logo—this is the first one that explicitly integrates the sponsor into the video.

Abrams stands next to and uses a State Farm bag as she talks about the importance of protecting insurance papers and other documents during severe weather events like hurricanes; the State Farm logo also pops up on a Weather Channel segment airing on a TV inside the house that Abrams is in front of.

The Weather Channel has been using IMR technology for several spots illustrating the effects of weather events like tornados, storm surges, wildfires and ice storms.

The network plans to use IMR technology in 80% of its programming by next year.



Source link

0
0
votes
Article Rating
SEO News
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

Related Articles

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Stay Connected

0FansLike
2,987FollowersFollow
0SubscribersSubscribe
- Advertisement -spot_img

Latest Articles

0 0 votes
Article Rating