Competitor Insights information may be very helpful to a PPC advertiser, nevertheless it isn’t at all times the simplest to gather and manipulate. This weblog gives you a fast approach to entry this information for straightforward takeaways.
Present Strategies for Evaluation
Google Advertisements Interface
That is probably the most easy technique – simply pop into the interface, choose the campaigns you need, then navigate to Public sale Insights
The ensuing report is fairly barebones. No graphs or charts, and restricted segmentation choices.
When viewing or exporting information from the interface, you can’t section by marketing campaign. This makes it troublesome to section your information and slice and cube. Your solely choice is to pre-filter the campaigns earlier than you obtain the info.
Information Studio Public sale Insights
Information Studio has had some updates for the reason that final time we explored it, one in all which is public sale insights performance. The most important draw of utilizing Information Studio is its skill to tug information on the marketing campaign stage. Right here’s a fast snap of how I arrange this report:
When you arrange the report, click on “View”. Then use the dropdown menus to pick the account and date vary, and any particular campaigns if relevant.
Subsequent, hover over the desk till you see three dots seem within the higher right-hand nook. Click on these dots after which select “Obtain CSV”
Repeat the method, however for marketing campaign information –
From right here, you’ll be able to merely use the filters in Excel to view and pivot information, however I like to make use of Google Sheets to reap the benefits of the Question performance. Another excuse to tug the info out of Information Studio is that whereas I used to be testing this out, I couldn’t graph public sale insights information. The ultimate product in Sheets generates a graph of the highest rivals, by week.
I like to take a look at misplaced impression share on account of rank and finances to offer suggestions on growing attain. In the event you’re dropping numerous impression share on account of rank, check out your bids and high quality rating.
All the time Double Test Your Information
I at all times advocate that you simply doublecheck your information with the interface when pulling into stories like this one. In a number of instances whereas I used to be testing this I observed that Information Studio was reporting some rivals as having 170% impression share for some weeks. Once I checked Public sale Insights within the interface, this actually was not the case.
The Way forward for Public sale Insights Reporting
I’d like to see Google give us extra sturdy reporting choices straight within the Advertisements interface sooner or later. The brand new Information Studio capabilities is an efficient begin, nevertheless it additionally has its flaws (I want graphs!). However for now – what are your favourite methods to report on Public sale Insights and competitor information? Tell us @ppchero!