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The Best of Halloween
In case you didn’t notice the 14 people dressed as Lil Nas X in “Old Town Road” during your commute, today is in fact Halloween (which is this newsletter writer’s favorite holiday). Marketers come up with all kinds of brilliant ideas for Halloween-themed ads and activations, so we’re going run down a few of our favorites from the past few years this morning.
Exclusive: How Apple Used Dramatic Outdoor Ads for the Surprise Reveal of AirPods Pro
Apple and creative agency TBWAMedia Arts Lab revealed the AirPods Pro through a two-phase outdoor campaign. First, giant and unbranded images of dancers appeared in major global markets. After the AirPods Pro were announced, the images—some more than 40 feet in height—were updated to include the new devices in the dancers’ ears.
Streaming Chaos Is About to Begin
There’s been a flood of streaming news over the last couple weeks as Apple TV+ debuts tomorrow and Disney+ is coming in about two weeks. So here’s our latest coverage about the services as they sprint to scale up:
Best the Rest: Today’s Top News and Insights
Creativity Editor David Griner’s Favorite Halloween Ad: Mars’ “Bite Size Horror” Campaign