Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according to Cisco’s annual Visual Networking Index.
At the same time, consumer expectations for relevant, personalized brand interactions across all of their preferred touchpoints have risen just as quickly. Forrester Research found that nearly three-quarters of consumers react negatively to inconsistencies in brand experiences across devices.
In today’s competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a consumer as well as who that consumer is.Martech Today’s all new “Enterprise Identity Resolution Platforms: A Marketer’s Guide” examines the market for identity resolution tools and what you should expect when implementing this software into your busine
This 42-page report includes profiles of 13 leading identity resolution vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Get your copy here.