16.3 C
New York
Sunday, October 17, 2021

Buy now

spot_img

Google Makes it Easier to Visit Web Pages from Image Search Results

An update to Google Images makes it easier for users to visit the original web page that an image is featured on.

This will be helpful to searchers and has the potential to send more traffic to publishers.

However, there’s a catch. In order for pages to benefit from this update, they need to be coded in AMP HTML. That’s because the feature relies on AMP to load an instant preview of a web page.

The feature is called “Swipe to Visit” and was previewed at Google I/O earlier this year.

When selecting an image in Google Images’ mobile search results, a preview of the web page header will appear at the bottom of the screen (provided it’s an AMP page).

Users can swipe up on the web page header to instantly load the page in full. When users are done viewing the web page, they can simply swipe down to continue their image search.

Here’s an example:

Google Makes it Easier to Visit Web Pages from Image Search Results

In an announcement, Google explains how it works:

“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

Google says the speed and convenience offered by Swipe to Visit makes it more likely for users to visit a publisher’s site.

If your site already supports AMP, there’s nothing more you need to do to optimize your pages for Swipe to Visit.

Traffic data from AMP in Google Images will be available in Search Console in the coming weeks.





Source link

0
0
votes
Article Rating
SEO News
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

Related Articles

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Stay Connected

0FansLike
2,988FollowersFollow
0SubscribersSubscribe
- Advertisement -spot_img

Latest Articles

0 0 votes
Article Rating