Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger.
How it works. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in.
Why we should care. This integration adds another engagement mechanism for Facebook advertisers and could be particularly appealing for businesses with longer conversion cycles. There are 40 million businesses active on Messenger, which has a user base of more than 1.3 billion, according to Facebook.
This feature is now available to businesses with Messenger templates set up in their Facebook Ads accounts.