Email platform Constant Contact has added a slate of new capabilities to its interface, including social media and ad management, local search, SEO, and landing page tools to help centralize digital marketing efforts for small businesses.
Why we should care
“Once a small business has built an online presence, getting found online and driving customers to their business is an essential next step as they look to compete in a world where 87% of shoppers begin product searches on digital channels,” said Jeff Fox, CEO of Constant Contact parent company, Endurance International Group.
If Constant Contact is able to effectively unite these disparate channels in one interface, small businesses will have a more localized hub from which they can manage multiple aspects of their online marketing. They may also be able to use Constant Contact’s email marketing platform to continue to engage customers reached via these new integrations.
More on the tool’s features
Social ads. Businesses can create and manage their ad campaigns on Facebook and Instagram.
Social posts. Businesses can create, publish, schedule posts and engage with their followers on Facebook and Instagram.
Google Ads. After connecting their Google Ads account, providing basic information and setting a budget, businesses can use Constant Contact’s tools to automate their keyword planning and bidding.
Google My Business. A GMB listing can be generated directly through the interface, from which businesses can also manage their Google business profiles and monitor analytics.
SEO features. Constant Contact’s tools will analyze your site and provide a recommendations dashboard.
Landing pages. The tool will also help small businesses create a landing page that promotes a single call-to-action to visitors.