The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged global industry revenue at $740 million in 2018, up more than 50% from the previous year, and says revenue for 2019 is likely to exceed $1 billion.
This growth is being driven by the proliferation of devices and customer touchpoints, higher expectations for marketers to orchestrate real-time personalized experiences across channels and the need to navigate complex privacy regulations.
MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. This report answers the following questions:
- What features do CDPs provide?
- What trends are driving the adoption of CDPs?
- Does my company need a CDP?
Also included in the report are profiles of 25 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.