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Comcast Gives Small Businesses Easier Access to TV Inventory – Adweek

Comcast Spotlight, the ad sales division of Comcast Cable, is making it easier for small businesses to advertise on TV for as little as $250 a month.

The company is rolling out TV Ad Planner, a new platform where local advertisers can purchase television inventory similar to how they buy digital media. Businesses using the self-service platform can also create their own TV spot in less than three days, for $295 a month.

“TV Ad Planner provides a seamless, independent experience, allowing all customers, regardless of size, to use one of the most influential and powerful mediums to grow their businesses,” said Hank Oster, senior vice president and COO of Comcast Spotlight.

The platform is live in 57 markets, and Comcast will roll it out to its other six markets later this year.

Maria Weaver, senior vice president and CMO of Comcast Advertising, said Comcast Spotlight will continue to offer more self-service media buying capabilities to clients, including a focus on self-service creative production and access to digital video inventory.



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