U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars.
MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses” examines the market for local marketing automation platforms and the considerations involved in implementation. The 61-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for brands marketing locally.
In this report you will learn:
- How the local marketing solution landscape is evolving.
- Who the leading players are in local marketing solutions.
- What capabilities local marketing solutions provide.
Also included in the report are profiles of 17 leading local marketing solution vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.