There’s a motive why WooCommerce + WordPress make for a successful mixture — getting your on-line store up and operating solely requires you to select a internet hosting platform, arrange the plugin and get began.
It subsequently comes as no shock that WooCommerce is likely one of the main platforms relating to procuring carts, powering a staggering eight % of eCommerce web sites.
It’s widespread for various causes:
- Its ease of use and getting began.
- Its worth (free).
- The unbelievable help and group behind it.
However WooCommerce is not only a platform for establishing an internet model of a bodily store.
Sure, you’ll be able to construct WooCommerce websites even in the event you don’t have any merchandise.
There are many different potentialities that make this platform way more versatile than you would possibly suppose.
6 kinds of WooCommerce websites that don’t require product stock
We would like you to begin considering of recent potentialities to broaden the attain of your online business — your subsequent large thought! Not solely that, we wish to get you fascinated with establishing your on-line enterprise, even in the event you don’t have any bodily product to promote. Listed here are 6 methods to make use of WooCommerce websites to that finish:
Create a membership web site.
Create a subscription field enterprise.
Schedule appointments and bookings for service-based companies.
Use Achievement by Amazon with WooCommerce.
Dropship with WooCommerce.
Launch an Amazon affiliate web site.
1. Create a membership web site
Most of us have a passion, a ardour, or an curiosity outdoors of our day-to-day job or enterprise. Possibly you’re a member in a membership or group, otherwise you’ve acquired experience that you just’d like to take advantage of.
Making a membership web site is a good way to monetize your experience and assist different individuals.
A membership web site (or a piece of your web site) is a good way to monetize your experience (or enhance the earnings of the membership or group you’re a member of). No matter your state of affairs, a membership web site can be utilized each to assist different individuals and monetize as you accomplish that.
Such membership websites work by charging recurring charges (month-to-month, yearly, and so forth.) for entry to your content material, which is locked away behind a paywall.
Even in the event you already run a enterprise, it’s a fantastic thought to really create a low-cost (or free) VIP part of your web site, with unique reductions, pre-sales and particular affords. This works in your favor in two methods:
- You retain individuals coming again to your web site (getting an opportunity to get extra eyeballs in your most up-to-date affords and merchandise).
- You have got the go-ahead to pitch your merchandise on to the people who find themselves already your prospects, already belief you and are able to do enterprise with you.
So how does WooCommerce slot in with all of this?
WooCommerce has an add-on for creating memberships that lets you set completely different costs for various tiers of entry. You possibly can arrange recurring funds, decide how lengthy a membership lasts, ship out custom-made emails when somebody joins, renewal reminders in the event you aren’t utilizing recurring funds, and loads of different choices.
To scale back complexity, it permits integration with widespread cost gateways corresponding to PayPal, Stripe and lots of others.
2. Create a subscription field enterprise
Talking of recurring income, you would possibly know that in the present day, the businesses that are price essentially the most are those that function underneath a subscription mannequin.
Subscription-based companies are sometimes valued at round 10 instances their annual income, while companies based mostly round one-off gross sales are valued at about thrice their annual income.
It’s a no brainer that subscriptions and recurring revenues are the best way ahead.
Now, it’s onerous to really cost a subscription for instruments or “merchandise” which aren’t truly companies, except you choose to create a subscription field enterprise.
The idea of a subscription field has been round for some time, with 1000’s of choices catering to nearly each area of interest out there — they’re notably sturdy within the well being and sweetness area of interest. Generally, the concept is that you just provide prospects a bundle which is distributed out at common intervals (sometimes month-to-month, however can take the shape additionally of weekly and even quarterly), in opposition to a recurring cost plan. Most containers provide month-to-month plans, with reductions in the event you go for longer durations of time corresponding to quarters, bi-annual or annual subscriptions.
The core of this enterprise is to ship a collection of merchandise that your prospects are excited by, at a really diminished value.
The fantastic thing about that is that you just don’t need to have your merchandise to promote.
As the corporate providing the subscription field is shopping for objects in bulk, you’ll be able to leverage this to get higher margins and reductions from suppliers, which can assist to scale up the enterprise.
When you construct a loyal viewers and good buyer base, you’ll be able to flip the idea round on its head and truly ask distributors for cash to be included in your field. It is because your field turns into a method of introducing new merchandise to an buyer base, and suppliers will likely be very eager to get their product in entrance of your viewers. It’s a distinct type of advertising and marketing and market growth.
The job of the subscription field vendor is to extend the shopper base and select and supply the completely different merchandise, and take care of the delivery logistics.
Getting again to WooCommerce, the WooCommerce Subscriptions plugin helps with the billing and the creation of trial durations. It additionally permits your present prospects to handle their present subscription(s).
When it comes to rising your present buyer base, this plugin additionally has the choice to ship focused emails to your prospects with particular affords/reductions, along with reminders to resume their subscription.
Apart from that, the WooCommerce Subscriptions plugin offers an in depth gross sales evaluation of your state of enterprise on the finish of every month.
After all, there’s fairly a little bit of logistical work concerned in the sort of enterprise, however as mentioned earlier than, the worth of such corporations and the enterprise mannequin is big. The aim is to maintain a low buyer churn price, and the expansion and revenue of your online business will get very important in a short time.
3. Schedule appointments and bookings for service-based companies
One of many underused, however important methods of boosting income and lowering prices with WooCommerce, applies principally to service-based companies. For many who present a service (dentists, hairdressers, magnificence parlours, physicians and different companies that require reserving a session), it’s potential (and beneficial) to make use of WooCommerce to permit guests to your web site to schedule appointments and bookings.
There are two advantages to doing this:
- You permit your prospects to e-book at their leisure (and discover a appropriate time-slot for them).
- You cut back prices related to reserving (time spent organizing bookings).
This may be executed utilizing the WooCommerce Bookings and Appointments or related plugins. With these plugins, you’ll be able to provide time slots and a calendar as a reserving useful resource. You possibly can set completely different costs relying on the day of the week (possibly your weekends are costlier), time of day, useful resource to make use of (extra skilled assets might value you extra) and different parameters associated to the reserving. You possibly can permit appointments of differing period and even have choices for promoting a number of companies as a part of a bundle.
The WooCommerce Bookings plugin and related merchandise sometimes combine straight together with your Google Calendar, permitting a two-way sync. This helps you make sure that even in case you are taking bookings manually, you don’t get any double bookings. Clients are capable of reschedule their slots if they should, and all of the logistics are catered for routinely.
We do imagine that is one use of WooCommerce which must be given extra consideration, as a result of it might be a very nice enhance to small companies.
4. Use Achievement By Amazon with WooCommerce
That is a type of stunning enterprise fashions which is nice for many who are excited by stepping into the eCommerce trade, with out having to determine all of the logistics related to delivery bodily merchandise.
Achievement by Amazon (or FBA) lets you leverage Amazon’s large order achievement community to take away the logistical and product complications related to promoting on-line.
The thought behind FBA is the this: You deal with the advertising and marketing, gross sales course of and order-taking. You additionally must supply the merchandise and create a list, however you don’t must retailer it or supply a warehouse. Amazon truly shops your merchandise of their achievement facilities and handles the precise achievement (i.e. supply of the products). You’re accountable for discovering the shoppers for a product. Amazon will maintain stock, packing, delivery and the monitoring of orders for you.
This lets you deal with the extra essential and fewer mundane elements of operating an FBA enterprise, corresponding to product choice, advertising and marketing and profiting!
That is particularly stunning for many who both have an experience in a sure area of interest and wish to exploit this by means of on-line advertising and marketing and promoting. It’s also a fantastic thought for many who have already got a area of interest viewers prepared to contemplate their beneficial merchandise.
By utilizing WooCommerce plugin in your FBA enterprise, you’ll be able to routinely fulfill orders by means of your web site, and from then onwards shift the accountability to Amazon to take care of any points which can come up from the sale.
The good factor is that your prospects will routinely profit from the conventional Amazon delivery choices, together with quick supply instances for Prime members, and different advantages of shopping for from Amazon.
Each you and your prospects will obtain e-mail notifications when merchandise are ordered and shipped, and your inventory ranges will routinely be synced with Amazon’s as objects are offered. Clients who’ve made an order can observe their delivery standing by means of an order web page, similarly to what the Amazon web site would offer.
For these seeking to begin a enterprise, however are anxious concerning the logistics, this can be a full on-line retailer, with out the have to be involved about sourcing, stocking, storage, delivery and dealing with.
5. Dropship with WooCommerce
Achievement by Amazon is nice, but it nonetheless has inherent danger related to it. You continue to must supply and purchase your stock, even in the event you don’t need to deal with the logistics of storing, dealing with and delivery.
However there’s an possibility if you wish to preserve your arms fully off the precise merchandise.
That is dropshipping utilizing WooCommerce.
It’s related in idea to FBA, with the distinction being that reasonably than utilizing your individual stock saved at Amazon’s achievement facilities, you outsource the delivery and dealing with course of fully to a provider.
Primarily, as a part of your setup, you’ll must supply a provider in your merchandise, sometimes a nationwide distributor. As soon as once more, you then populate your WooCommerce store with the merchandise which may be offered by the provider and also you turn into an order taker.
Whereas the chance is decrease on this case (you don’t must retailer stock), the revenue margin is barely lower than in the event you have been doing FBA. You’re additionally on the mercy of the distributor, so ideally you’re employed with stepped contracts, which improve your revenue margin as your scale improves.
6. Launch an Amazon affiliate web site
Our remaining suggestion for different utilization of WooCommerce is the best to really get began. All you want is a site, a WooCommerce setup and a plugin to import merchandise into your retailer.
After all, there’s the side of getting eyeballs (and clicks) in your content material and affiliate hyperlinks, however that’s one other dialogue for one more time.
Earnings within the Amazon’s associates program differ relying on the product classes you might be selling (and may be modified at Amazon’s discretion) however you’ll be able to sometimes earn from Three % when linking to toys, and as much as eight and even 10 % for furnishings gross sales and tech. You even get a fee in case your customer buys one thing from Amazon (even when it’s not your beneficial product).
As an Amazon affiliate, utilizing WooCommerce and an acceptable plugin could make issues simpler for you by doing all the onerous work of integrating with Amazon merchandise.
There are WooCommerce Amazon affiliate plugins that make including Amazon merchandise to your web site each easy and quick. Such plugins will routinely add descriptions, the present worth and whether or not that is at present out there. All it is advisable do is seek for a related product or product, and populate your web site with these merchandise.
You possibly can then both use a shortcode so as to add the product to a web page, or create a product class show, as if these have been your individual merchandise on WooCommerce. The one distinction is that when your customer clicks the Purchase or Extra Data button, they are going to be redirected to Amazon (utilizing your affiliate hyperlink).
Apart from the usual info of delivery, supply instances and stock for a number of nations, in addition to the costs in numerous currencies, you even have the choice to point out such affords as “Often Purchased Collectively” and different product upsell choices. That is all executed routinely with out requiring any intervention in your finish.
Fact be instructed, this can be a nice strategy to dip your fingers within the eCommerce trade with out having to get your arms soiled.
When you’ve come to grips with that, you’ll be able to transfer on to different extra worthwhile methods of doing enterprise, corresponding to FBA or dropshipping.
The disadvantage of utilizing Amazon associates is that you’re on the mercy of the Amazon affiliate fee charges (that are sure to alter at Amazon’s will). You’ll both have to seek out merchandise that are fairly costly, or scale the variety of gross sales to generate a whole lot of transactions to make a very good quantity.
Regardless of the latter, there are millions of individuals making good cash from affiliate websites. These websites sometimes flip for about 30 instances their month-to-month income, which is a considerably good ROI.
Use WooCommerce for extra than simply promoting your individual merchandise
As we’ve mentioned on this article, utilizing specialised WooCommerce add-ons and plugins, you’ll discover that the WooCommerce platform is way more than only a procuring cart in your personal merchandise.
These are solely six of the probabilities of extending the scope of this platform. Different notable WooCommerce plugin choices embrace auctions, designing your individual product, and job listings — so there’s loads of room for pushing the envelope with WooCommerce.
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