A pair weeks in the past, Hanapin launched our annual State of PPC report. The report covers the usuals of the place entrepreneurs are spending their PPC budgets, how that compares to final yr, what they’re going to do with funds subsequent yr, the most popular tendencies, what’s been essential, and many others.
However this yr, we added in one thing new. As you could (or could not) know, Hanapin Advertising (the producers of this weblog and Hero Conf) is a PPC company. And we work with huge manufacturers like The Climate Channel, Residence Depot, American Eagle, NPR and Icelandair. We needed a greater pulse on what attributes manufacturers take into account an important issues when working with an company, in addition to the issues they need their businesses had been higher at.
So we requested! And listed below are the outcomes….(drumroll please)
#1 Their stage of experience
#2 They develop my high line income.
#three They’re aware of me and my wants.
#four They’re clear.
#5 They proactively discover and execute new alternatives.
I’m guessing none of those are an enormous shock to you (and actually, they shouldn’t be), however we nonetheless discover ourselves having discussions with potential prospects about how their present company received’t give them transparency (learn: entry) to their PPC accounts, how weeks go by earlier than a wanted tactic will get mentioned or carried out, or how their accounts are stagnant – the company isn’t working to get them new alternatives and is all the time reactive to conditions.
Experience and being proactive go hand-in-hand. You need to know PPC & your shopper’s enterprise to search out related alternatives. Be an professional & proactive. That is how income comes. Click on To Tweet
So, as a fellow company, right here’s some fast ideas:
- Be clear – don’t lock your shoppers out of their very own accounts & talk updates recurrently
- Be proactive not reactive – don’t wait till you end up in a pickle, search for the potential issues and get forward of them earlier than they occur
- Look forward for brand new alternatives and expansions – the PPC world quickly adjustments and shoppers want your assist to remain on high of the issues that may impression their enterprise. Assist them be a superhero at their firm!
Take a look at this text for extra ideas: 6 Professional Ideas for Managing PPC Consumer Relationships.
Onward to the remainder of the rankings:
#6 They may make my job simpler
#7 (We had a tie!) They’re revolutionary & I’ll get higher insights about my campaigns.
#eight They may save me time.
#9 (One other tie!) They will scale account sources as my funds grows & Can be found once I want them.
#10 Have a transparent imaginative and prescient of the longer term.
#11 (Tie!) Scale back my stress and anxiousness & Working with them will present us with alternatives for skilled improvement and development.
#12 Fewer hassles for me to take care of.
We additionally requested what issues manufacturers want their businesses had been higher at and innovation was the large winner right here. 41% of manufacturers mentioned they need their businesses had been higher at revolutionary methods – ensuring the model is promoting in the best platforms and utilizing the best instruments for effectivity and development.
It is a very small portion of what you could find on this yr’s State of PPC. You’ll additionally discover tendencies and benchmarks that will help you and your shoppers keep up-to-date on how advertisers are feeling about their PPC campaigns, the place they’re spending their budgets, what advert codecs are most and least efficient, what’s been an essential pattern and ideas and predictions in regards to the future.