What’s the purpose of an ad?
It’s to spread the word about your business, product, or service. Ads increase awareness about your offerings.
In the world of real estate, ads are a valuable tool to share information about the services you offer or the homes you’re trying to sell.
With 50% of home buyers finding their homes on the internet, online advertising has become even more important.
So, how can you use ads to spread awareness for your business?
Real Estate Ad
Real estate ads are used to promote realtors and real estate companies. They can come in many forms (e.g., text, image, and video). And they all have the same purpose: to get the word out about your business.
Effective ads, including Facebook ads, should:
- Be visual
- Be relevant
- Include a value proposition
- Have a clear call-to-action
Here are some of the best real estate ads. Plus, we’ll dive into what makes them so special.
Real Estate Ad Examples
1. Facebook Real Estate Ad from Realtor.com
This ad’s purpose is to share that the realtor is a top real estate agent in the area and a local expert. The visual is clear and clutter free. And the call-to-action is “Let me help find your dream home!”
2. Facebook Real Estate Ad from Zephyr Real Estate
Source: The Registry
Real estate agents can even share their listings using Facebook ads. This ad from a Zephyr Real Estate agent shares the listing details, a well-lit photo of the home, and a call-to-action to check out the home.
3. Video Real Estate Ad from Windermere Real Estate
Source: Windermere Real Estate
Windermere Real Estate created cinematic commercials that highlighted their tagline: All in, for you. They highlight how their agents go above and beyond to give their clients the best service.
4. Video Real Estate Ad from Redfin
Redfin’s video ad is short and sweet, and it uses humor to capture the attention of the audience. This advertisement talks about the key highlights of Redfin’s services and why people should work with them.
5. Print Real Estate Ad from Corcoran
Corcoran’s Live Who You Are Campaign included a series of high-quality prints. The campaign had its own hashtag, #livewhoyouare, so people could join the conversation.
With effective real estate ads, you’ll be able to reach new contacts and earn more clients. Looking for more? Check out these real estate marketing ideas next.